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The tourist was not just “any person travelling outside their usual environment for a period of at least one night and one year at most” (definition of the World Tourism Organization), but a whole much larger activities, with practices extremely varied. Until 1936 they were belong to higher social classes, rather than an “encouraged” activity, with the introduction of paid leave, workers and their families were the new type of tourists .

A few trends emerge in recent years. First, there is a fragmentation of the duration of the holiday, with the corollary spread of the “season”. This trend towards fragmentation also contributes to development of local tourism. There is also a more pronounced taste for roaming: mobility increases depending on the weather, family needs, desires for a specific occasion, parties or events. This diversity of tastes and practices also contributes to the development of themed holidays.

In recent years, due to a reduction of working time, the degree of leisure conducted is also as a function of welfare, rising steadily and continuously.

The tourism industry created significant job opportunities through tourism business. The first involves the whole tourism offering (entertainment, discovery) around business travel, conventions, seminars, trade shows. The second is the opportunity of an organized trip by staffs of a company. It can include sports and games, but also cultural activities, in addition to seminars or meetings.

It observes that the practices are diversifying, intersect, creating many niches in tourism. Customers no longer defined by a single practice, a practice no longer defines a single customer profile.

In China, tourism and consumption have risen sharply: in 2003, it is estimated that more than 100 million Chinese indulged in tourism.

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