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Do not hesitate to buy several guides: you need perhaps 2 or 3 guides for a trip, or at least a general guide to hotels and a restaurant also cultural attractions. Approximately 68% of tourists who go on vacation buy guides on tourism. Moreover, it should be noted that the usage grows to several more guides based on the destination for the region. The tourist guides are traditionally used during the trip, which for many a size which is comfortable to carry. A number of guides are intended for trip preparation than as on-site guide. In the first case (preparation for the trip), they are particularly precise and rigorous form of publishing with factual information up to date: they are used to determine the route, visit schedule and budget assumption. In the second case (compact version), intended to complement the knowledge of the territory discovered during the journey, with rich iconography and beautifully illustrated books.

Two types of products editorials concerning tourism: tourist guides and magazines.

While, free publishing for tourists come from two main sources:

• Local authorities who are promoting their tourism infrastructure by brochures (tourist office, departmental committee of tourism, regional committee of tourism).

• Travel companies that produce annual catalogue of destinations offered in tour package.

In addition that they are free, they have the disadvantage of being geographically limited in the first case or offer little informative contents. Ultimately, they are not competitive compared with commercial printed production.

The tourist was not just “any person travelling outside their usual environment for a period of at least one night and one year at most” (definition of the World Tourism Organization), but a whole much larger activities, with practices extremely varied. Until 1936 they were belong to higher social classes, rather than an “encouraged” activity, with the introduction of paid leave, workers and their families were the new type of tourists .

A few trends emerge in recent years. First, there is a fragmentation of the duration of the holiday, with the corollary spread of the “season”. This trend towards fragmentation also contributes to development of local tourism. There is also a more pronounced taste for roaming: mobility increases depending on the weather, family needs, desires for a specific occasion, parties or events. This diversity of tastes and practices also contributes to the development of themed holidays.

In recent years, due to a reduction of working time, the degree of leisure conducted is also as a function of welfare, rising steadily and continuously.

The tourism industry created significant job opportunities through tourism business. The first involves the whole tourism offering (entertainment, discovery) around business travel, conventions, seminars, trade shows. The second is the opportunity of an organized trip by staffs of a company. It can include sports and games, but also cultural activities, in addition to seminars or meetings.

It observes that the practices are diversifying, intersect, creating many niches in tourism. Customers no longer defined by a single practice, a practice no longer defines a single customer profile.

In China, tourism and consumption have risen sharply: in 2003, it is estimated that more than 100 million Chinese indulged in tourism.

The terms tourism and tourists were used officially for the first time by the League of Nations to describe people who travel abroad for periods of more than 24 hours. But the tourism industry is much older than that.

For there to be tourism, four key parameters must be met:

1. a taste for exoticism, the discovery of other cultures;
2. the money available for non-essential needs;
3. free time;
4. infrastructure and means of facilitating communication and safe travel and stay.

The term became popular in Britain in the eighteenth century when the “Grand Tour of Europe” became a part of educating young and rich British gentlemen. To complete their education and escape the cold weather of their island homeland, many young people went across Europe, but especially in places of cultural and aesthetic as Rome, Tuscany or the Alps, and European capitals.

A number of British and European artists from the sixteenth century were the member of “Voyage to Italy” such as Claude Lorrain. If Rome, Naples and Florence has long attracted foreign visitors due to its influence on Romantic poets for the likes of Lord Byron and William Blake, many also who traveled the countryside, the mountains, streams and mountain gorges, popular.

The British aristocrats of the eighteenth century particularly fond of the “Grand Tour”, by taking advantage of the opportunity to discover the artistic and archaeological riches of Italy in particular, and accumulate art treasures from all over Europe. They played a leading role in the birth of archaeology with the discovery of Pompeii and Herculaneum, among others. They brought together works of art in quantities never matched elsewhere in Europe, which explains the current wealth of many collections both public and private British. The tourism of this era was fundamentally elitist, leisure travel and training that allowed to meet his counterparts across Europe.

Tourism in the modern sense did not develop until the nineteenth century, it is nowadays most influence the tourism industry.
The beginning of the industrialization of tourism was a British invention in the nineteenth century, including the creation of the first travel agency Thomas Cook. This met the growing needs of travel for all sorts of reasons, Britons whose country was the first European countries to industrialize. At first, only the owners of means of production, factories, traders and the new middle class enjoyed free time, but also desires increased travel, for example visit the exhibitions universal (the first world exposition held in London in 1851 and attracts several million visitors).

Tourism is diversifying during the nineteenth century into leisure travel, business travel, spas, sun seeking, especially for treating tuberculosis, a scourge of the time.

They are also British tourists who invented winter sports in Switzerland in the village of Zermatt. Before the arrival of tourists, the villagers of Zermatt just saw that their long winter snow was a period during which the best thing to do was stay away from cold and make cuckoo clocks or other mechanical objects.